Successful delivery means that the technology worked–the email got delivered, the text message went through, the post went on Facebook and so forth. Successful delivery does NOT mean that the recipient actually received (or noticed) the gift.
I once sent an egift card to my brother via a smartphone app. Although he received a text message from the app, he didn’t recognize the sender. When he had trouble clicking the link contained in the text, he gave up and ignored it completely.
A couple of days later, I called my brother to see if he had gotten any surprises. “Nope,” he replied. Through further “big sister” questioning, I discovered that he didn’t have a smartphone. I called the issuing company and they said he could access the gift through email on his computer instead. After digging through junk mail folders, spam folders and refreshing the inbox several times, he still had no gift. As it turns out, my brother has at least three email addresses. I had sent the gift to one, but he was checking the other.
TIP: Pick the best technology for the recipient. Send electronic gift cards to the technology most used by the recipient, and confirm contact information ahead of time. If you’re not sure which email address is preferred, send a friendly exploratory email to see if you get a response. Do the same with a cell phone number or social media account. Don’t wait until your egift is lost in cyberspace to ask, “which email address do you prefer?” If you don’t hear from the recipient within a reasonable period of time, follow up.